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Negative Campaigns in Political Marketing during Presidential Election in Slovakia in 2014
Vojnová, Lenka ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This thesis focuses on the usage of negative campaigns in political marketing during presidential election in Slovakia in 2014. It provides information from theoretical background of this specific style of communication followed by its application to contemporary public events. In theoretical part descriptive analysis method is used. In practical is applied comparative method is applied. Two subjects under same conditions are compared and according to set criteria, which in this case are tools of marketing communication with emphasis on negative campaigns. At the end using synthesis I summarize and evaluate the thesis according to the objectives set in the introduction. The aim of this thesis is to analyze the communication of presidential candidates Robert Fico and Andrej Kiska during election campaign in Slovakia in 2014. I compare their positioning and exploitation of communication tools during campaign. The main emphasis is given on the comparison of video communication and their activities on social media sites. The asset of this thesis rests in analysis of negative campaigns that are important issue in current development of political marketing and it also provides an overview of the usage of communication tools by presidential candidates.
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The Slovak government crisis in 2018
Šedivý, Jakub ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
The regular interaction between the government and the President of the Slovak Republic in case of influencing public opinion during the period also played an important role in society. Many absurd allegations and attacks on individual representatives of the Slovak political scene have caused many doubts and questions about concrete problems. Efforts to influence the public opinion were a priority for all government officials, but also for the president himself. The supposed aim of my bachelor thesis should be to contribute to clarify the issue, evaluate the whole situation - reconstruction and development of the crisis from the perspective of the president from relevant information. The essence of the thesis is the analysis of presidential practices, especially the differences between the real powers that arise from the Constitution and practice due to the fact that the President of the Slovak Republic played an important role in the society during the crisis. The research question is, therefore, to find out what role the President played in the crisis, whether he exceeded his constitutional powers and violated constitutional customs, or his actions were fully in accordance with constitutional powers and customs.
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Negative Campaigns in Political Marketing during Presidential Election in Slovakia in 2014
Vojnová, Lenka ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This thesis focuses on the usage of negative campaigns in political marketing during presidential election in Slovakia in 2014. It provides information from theoretical background of this specific style of communication followed by its application to contemporary public events. In theoretical part descriptive analysis method is used. In practical is applied comparative method is applied. Two subjects under same conditions are compared and according to set criteria, which in this case are tools of marketing communication with emphasis on negative campaigns. At the end using synthesis I summarize and evaluate the thesis according to the objectives set in the introduction. The aim of this thesis is to analyze the communication of presidential candidates Robert Fico and Andrej Kiska during election campaign in Slovakia in 2014. I compare their positioning and exploitation of communication tools during campaign. The main emphasis is given on the comparison of video communication and their activities on social media sites. The asset of this thesis rests in analysis of negative campaigns that are important issue in current development of political marketing and it also provides an overview of the usage of communication tools by presidential candidates.
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Political marketing tools and their usage in slovak presidential elections (analysis of Kiska’s presidential campaign)
Hrušková, Petra ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The political marketing established in the Slovak Republic over the time and became a relevant part of the Slovak elections. Presidential elections in 2014 showed, that there is sufficiently large space for the application of political marketing. The aim of this thesis is to evaluate the election campaign of Andrej Kiska in presidential elections in 2014 in terms of usage of political marketing tools. The ambition of this work, is to show the extent and the exact form of the tools which were used in this campaign, based on the theoretical framework. Another object of this work is to describe, how was the results of presidential elections in 2014 perceived by Slovak public, how happy were the Slovak voters with the results of the elections and which arguments dominated in favor of Andrej Kiskas election.
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